
Award winning
FAMILY ARTISAN BUSINESS
Woolery Forbes’ collection of premium artisan products are a fusion of British and Jamaican foods in our recipes creates a delicious taste which conjures up a wonderful feeling of nostalgia for classic foods you may have had before; it makes our products different and is the foundation for the Woolery Forbes history.



Tracy’s love
OF COOKING
As a transition from teaching for over 20yrs I started a cake decorating business. The people I shared my treats with thought they were very delicious, including a local manufacturer who encouraged me to start my own business.
I approached a few retailers to sell my products and a local retailer called me to have a talk with me why she would not sell my treats. She started our conversation by saying “you don’t know your market, do you? This is Fine Food and you need to contact the likes of Jamie Oliver.” I will never forget those words.
My quest to find “my market” led me to the Guild of Fine Foods, 2017 and then to Jayne Shields at the Black Country Chamber of Commerce in March 2018. On our first meeting Jayne said we are going to build the foundations of this business and immediately I made the decision to start the business of creating treats for gifting (personal and corporate gifting). The foundations for the business were laid and this year we are striving for growth. It has been an amazing year working with Jayne, she has supported me beyond measure and I am very thankful.

Made with
LOVE & CARE
All our products are lovingly handmade using the finest ingredients to ensure the best quality. Creating treats by hand best captures the original recipe and the essence of the history of each treat. Today our simple methods continue to promote sustainability which results in an increase in local employment.
Woolery Forbes was born out of Tracy’s love for creating and sharing beautiful and delicious food from family recipes which are over 100 years old.
Our Heritage
TIMELINE

2013
Encouraged by a local food manufacturer to start a business after sampling Tracy’s cakes.

2016
Relaunched our cakes as Fine Food.

2017
Gained our first Great Taste Award.

2018
Nominated for the Speciality Fine Foods Award.

2019
Earned another Great Taste award.