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Award winning

FAMILY ARTISAN BUSINESS

Woolery Forbes’ collection of premium artisan products are a fusion of British and Jamaican foods in our recipes creates a delicious taste which conjures up a wonderful feeling of nostalgia for classic foods you may have had before; it makes our products different and is the foundation for the Woolery Forbes history.

Tracy’s love

OF COOKING

As a transition from teaching for over 20yrs I started a cake decorating business. The people I shared my treats with thought they were very delicious, including a local manufacturer who encouraged me to start my own business.

I approached a few retailers to sell my products and a local retailer called me to have a talk with me why she would not sell my treats. She started our conversation by saying “you don’t know your market, do you? This is Fine Food and you need to contact the likes of Jamie Oliver.” I will never forget those words.

My quest to find “my market” led me to the Guild of Fine Foods, 2017 and then to Jayne Shields at the Black Country Chamber of Commerce in March 2018. On our first meeting Jayne said we are going to build the foundations of this business and immediately I made the decision to start the business of creating treats for gifting (personal and corporate gifting). The foundations for the business were laid and this year we are striving for growth. It has been an amazing year working with Jayne, she has supported me beyond measure and I am very thankful.

Made with

LOVE & CARE

All our products are lovingly handmade using the finest ingredients to ensure the best quality. Creating treats by hand best captures the original recipe and the essence of the history of each treat. Today our simple methods continue to promote sustainability which results in an increase in local employment.

Woolery Forbes was born out of Tracy’s love for creating and sharing beautiful and delicious food from family recipes which are over 100 years old.

Our Heritage

TIMELINE

2013

Encouraged by a local food manufacturer to start a business after sampling Tracy’s cakes.

2016

Relaunched our cakes as Fine Food.

2017

Gained our first Great Taste Award.

2018

Nominated for the Speciality Fine Foods Award.

2019

Earned another Great Taste award.

Our

CUSTOMERS

Woolery Forbes thank you so much for your lovely, delicious and beautiful Christmas cake from across the pond (England). The packaging is absolutely amazing and the taste is out of this world. I think you have a winner on your hand as it is absolutely divine you have to taste this

Woolery Forbes thank you so much for your lovely, delicious and beautiful Christmas cake from across the pond (England). The packaging is absolutely amazing and the taste is out of this world. I think you have a winner on your hand as it is absolutely divine you have to taste this

Woolery Forbes thank you so much for your lovely, delicious and beautiful Christmas cake from across the pond (England). The packaging is absolutely amazing and the taste is out of this world. I think you have a winner on your hand as it is absolutely divine you have to taste this

We loved what we received. Looks beautiful. Gloriously moist, richly flavoured, and delightfully boozy. It was simple - traditional - and very good. Nearly a pudding, a great alternative to Christmas pudding. Guild of Fine Foods, Great Taste Awards (2017)

A very beautiful looking cake. Indulgent and rich. Generously sized cake with attractive gold flecked marzipan top.The overall texture is moist and rich and we love the waves of almond and fruit.The marzipan is good and it has a fresh almond flavour and 11 balls which we really appreciate. The middle squidgy layer is soft and almondy. The spice comes though well but is not dominant. Flavours blended really well. We also detect some booze in here! Very moreish and delicious. Guild of Fine Foods, Great Taste Awards (2019)